India has now gone post the U.S. to turn out to be the 2nd biggest smartphone market in the world after China. As per a market research company, after a wobble in quarter two of 2017 smartphone market of India did well again quickly, with exports developing 23% in quarter three of 2017 as compared to the last year to reach just more than 40 Million units.
Xiaomi and Samsung, which shipped 9.2 Million and 9.4 Million units, respectively, contributed for almost 50% of the total market as the leading 5 sellers carried on to post sturdy development in quarter three of 2017.
This development comes as a break to the smartphone market. Doubts about market potential for India are obviously dispelled by this outcome, claimed Ishan Dutt, the research analyst, to the media in an interview. There are almost 100 mobile handset brands traded in India, with more sellers coming each quarter. Apart from this, India has one of the most compound channel landscapes, but with low fences to make an entrance. Growth will carry on. Low penetration of smartphone and the bang of LTE are the key boosters.
Despite reporting excellent outcomes, the market carry on to concentrate, with the leading 5 vendors (Xiaomi, Samsung, Oppo, Vivo, and Lenovo) now contributing for 75% of entire exports in India. Samsung exported 9.4 Million handsets, around 30% more as compared to quarter three last year. Second-ranked Xiaomi elevated shipments by more than 290% to 9.2 Million units. Growth of Xiaomi is an obvious instance of how a victorious online brand can efficiently enter the offline market while preserving low overheads, claimed analyst Rushabh Doshi to the media in an interview. But Xiaomi aims on the low end. It grapples in the mid-range (handsets having a price tag in the range of Rs 15,000 and Rs 20,000), where Oppo, Samsung, and Vivo are specifically strong. Nonetheless, we expect Xiaomi’s sustained go-to-market modernisms will permit it to go post Samsung within a few quarters.
Apple started local manufacture earlier this year in India, and its iPhone exports more than 2x to 900,000 units in quarter three of 2017 as compared to quarter three of 2016.