Even in this era of false news, placing fake stories to wipe out competitors might have a boomerang effect if you are caught committing the offence, a research advises. Scientists claimed that firms that spread false news in opposition to their rivals eventually experience the wrath of reputational damage and negative publicity. The team tested a real-life incident in South Korea from 2012, when a user reportedly discovered a dead mice in a loaf of bread manufactured by one of most famous bakery brands of the country.
The business of the company dropped, until a journalist found that a competitor bakery had created up the false story. Out of the blue, the offending franchise discovered itself in the burning pan, online and in the media. “People disbelieved the trustworthiness of this company and its practices of management,” claimed University of British Columbia’s Gene Moo Lee to the media in an interview this week in Canada.
“In addition, the crook was a franchisee that eventually stained the reputation of the bigger firm. This study displayed that deceiving marketing just does not give you the result in the end,” Lee claimed in the study posted in the Journal of Business Ethics. The scientists tested blog posts, social media exchanges, and news articles worth 3 Years, and counted how much negative and positive words were employed in reference to every firm. They discovered that, while the false story harmed the victim firm initially, it posed far more lasting and significant harm to the company that initially pretend the fake story.
In actual fact, harm to the victim firm endured for almost 1 Year, while the impacts for the crook stayed behind for over 2 Years. For companies that practice these smudge means, the scientists caution that detection technology of false news is turning out to be more and more accurate.