Car manufacturing company Audi is celebrating its 10th year in India this year. The company says its goal is to increase its presence in small and medium cities.
In a statement, the company said that there is a growing segment of customers, which is now upgrading from a premium sedan to compact and executable luxury sedan and SUV. These are youths aged 28–32 who have money to spend on luxury cars and with a stable income. These trends are also seen not only in tier-1 cities but also in cities of second and third grade. This is the reason that the company is focusing on increasing its presence in small and medium cities.
While talking about Audi’s strategy in India, Audi India’s chief, Rahil Ansari said, “Audi’s strategy in India is based on three pillars, the product form is an important part of it. With the launch of the Audi A5 Bratpack, A5 Sportback, Audi A5 Cabriolet, and new Audi S5 Sportback, we are proud to announce that we have achieved the goal of launching 10 products in 2017. The next column is to make the brand easily accessible to the customer. We have over 90 customer touch points in the country and we are working on this extension. Our full attention is on building business perceptive for our dealer partners.”
Ansari said, “The third pillar in this strategy is the most important pillar, which makes the brand accessible. This is our client connect campaign. We want customers and Audi enthusiasts to get closer to the brand. In addition to regular test drives, there are several attempts to make customer contact and response. So we have programs like Audi Sports Career, Audi Q Drive, and Audi Weekender.”